In modern world today, you need to compete with the new innovation and the latest trends. Work becomes easier with the help of computer, laptop and other information technology devices. Internet helps a lot in human life whether you are a student or businessman. Speaking of business, you have to promote your product or services offered to catch the attention of consumers. There are some ways to advertise like on T.V. radio, newspaper. Now, there is more innovative way to market your business and it is called email marketing. You can send out email newsletters to your customers. It is with the purpose of enhancing the relationship of a merchant with its customers. Email marketing is the easiest means of communicating commercial or fund raising message to an audience. iContact Email Marketing is the best option of email newsletters.